Our Story
We started profileonapp in late 2022 after watching too many friends struggle with where their money actually went each month. Not because they were bad with money, but because tracking expenses felt like homework nobody wanted to do.
From a weekend project to helping thousands of people in Thailand understand their spending patterns
Started with a simple spreadsheet that three of us used to track monthly expenses. After six months, we realized the pattern recognition helped us cut unnecessary spending by around 20%. That's when we thought others might find it useful too.
Launched publicly in March 2024. Within two months, about 200 people were using it daily. Their feedback shaped everything. Someone asked for receipt photo storage, another wanted weekly summaries instead of monthly. We built what made sense, not what sounded impressive.
Today we're working with families, freelancers, and small business owners across Thailand. Our approach hasn't changed much though. Keep it simple, make it actually helpful, and don't add features just because competitors have them.
We focus on habits over hype. These three principles guide everything we build
Most people don't want to read reports. They want to see patterns. Our dashboard shows spending trends at a glance. No hunting through tabs or downloading CSV files. Just open the app and know where you stand.
If logging an expense takes more than 15 seconds, people stop doing it. We learned this the hard way. Now you can snap a photo, tap a category, and you're done. The system handles the rest.
Your financial data stays yours. We don't sell it, we don't share it with advertisers, and we definitely don't use it to train AI models. This isn't negotiable for us, even when investors suggest otherwise.
Traditional budgeting apps make you pick from 50 categories. We found that most people actually have about 8 spending patterns that matter. So we help identify those patterns instead of forcing rigid categories that don't match real life.
Built specifically for how people in Thailand actually spend money. Street food, 7-Eleven runs, GrabFood orders. The spending patterns here are different from Western markets, and our tool reflects that.
Nobody sits at a computer to log buying lunch. We built for phones first because that's where expense tracking actually happens. The desktop version exists, but it's secondary.
These are actual user experiences shared with us over the past year
Most people we talk to think they know where their money goes. Then they track it for a month and discover they're spending 40% more on food delivery than they thought. It's not about judging the spending, just seeing it clearly first.
One user realized she was buying coffee twice daily because she forgot about the morning cup by afternoon. Saved about 3,000 baht monthly just by being aware. Not life-changing money, but enough for a nice dinner out with her partner each month.
A couple who'd been arguing about money for years started sharing their expense tracking. Turned out neither knew the full picture. Once they could see combined spending, the arguments stopped. They're not perfect with money now, but at least they're working from the same information.
Freelancers use it for tax prep. Small business owners track petty cash. A teacher uses it with students learning personal finance. We didn't design for these uses specifically, but the simple tracking foundation works for lots of scenarios.